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Homes for Sale | Home Values | Real Estate Trends | Mortgage Info Why
Would You Fire A In a new
HouseHunt national survey, 54% of homeowners said that “being
unprepared” and “poor response time” are the top two
reasons for which they would fire their real estate sales agent. “Personal
appearance” and “high pressure sales techniques” ranked
next highest, followed by “flirting with spouse,” “inexperience”
and ignoring spouse.” “In addition to maintaining communication with consumers, the objective of a survey like this is to convert negative feedback into positive training skills for our member agents,” explained Michael Bearden, President and CEO of HouseHunt, Inc. “We know that sales agents are more successful when they are better prepared and quicker to respond to customer leads, inquiries and concerns. Likewise, they will benefit by paying more attention to personal grooming and dress. “High-pressure sales techniques are almost always turnoffs for consumers,” he continued. “The real surprise of the survey involves the treatment – or perceived treatment – of spouses, both male and female, by agents.” Agents “not listening” drew only a four percent response
from homeowners. “Poor negotiating skills” ranked near the
bottom of responses, along with the agent being “pre-occupied
with others” and being a “bad driver.”
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By
an overwhelming margin, “being unprepared” was the top reason
given to fire an agent.